Dale Alcock honoured with top Salvo's Award

The Salvation Army recently honoured Dale Alcock with its most prestigious volunteer’s award in recognition of the builder’s decade-long support of the Salvos. 
It is the first time a Western Australian has been the recipient of the Salvation Army’s “Others” Award and only a handful have ever been presented nationally.
The award, which was presented to Mr Alcock at the launch of the Salvation Army’s 2018 Red Shield Appeal, represents a 10-year partnership between the Salvation Army, Dale Alcock, the Dale Alcock businesses including New Homes, Developments and Dale Alcock Home Improvement, and the Alcock Family Foundation.
Dale Alcock - Salvo's Other's Award 
Over the years, the partnership has resulted in donations totalling $1.3million, thanks largely to the fundraising efforts of Dale Alcock business and its staff and ongoing financial support from the Alcock Family Foundation. 
Hundreds of thousands of dollars worth of ‘in kind’ contributions have also been made, with staff and the builder’s suppliers volunteering man-hours and donating materials to support a number of Salvation Army construction and infrastructure projects. 
It is estimated that over the past 10 years, the equivalent of three years worth of ‘office hours’ have been donated through the Dale Alcock volunteer program.
Mr Alcock said it was an honour to be the recipient of such a prestigious award and that he shared the commendation with the entire team behind the Dale Alcock name.
“While it may have been the Dale Alcock volunteer program that facilitated much of the support, it is the people – our staff and suppliers – who have really stepped up and made the difference,” Mr Alcock said. 
Regarded as the Salvation Army’s most prestigious honour, the “Others” Award pays tribute to the Salvation Army’s  founder, General William Booth who, in the early 1900s, would send telegrams that simply said “Others” when he wanted to send a message of encouragement and direction to his officers around the world.  
Lieutenant Colonel Chris Reid, Divisional Commander of the Salvation Army in Western Australia, said the financial and in-kind support provided by Mr Alcock, his businesses and the Alcock Family Foundation had given the Salvation Army greater capacity to support more people and to improve the quality of the charity’s services.
 Salvos - Soup Run 
“Our partnership with Dale Alcock is a clear example of two organisations with common goals and shared values supporting those most vulnerable in our community,” Lieutenant Colonel Reid said.
Since 2008, Dale Alcock, the Dale Alcock businesses including New Homes, Developments and Dale Alcock Home Improvement and plus the Alcock Family Foundation have supported many of the Salvation Army’s projects, fundraising initiatives and appeals, including:
  • Major partner for Red Shield Appeal
  • Christmas hamper packing and food deliveries
  • 2009 Toodyay bushfire appeal 
  • New and refurbished accommodation units at the Harry Hunter Rehabilitation Centre  
  • 2011 Queensland floods national disaster appeal
  • The Beacon homeless accommodation centre
  • Community Garden of Hope at Harry Hunter Rehabilitation Centre