Dale Alcock - Managing Director

Dale Alcock is a home-grown success story: from bricklayer to leading WA home builder.

A third generation home builder, Dale commenced his career as a bricklayer in the WA wheat belt town of Kellerberrin. He progressed to become a registered builder and at 26, founded Dale Alcock Homes.

Dale still enjoys an active role as Managing Director of Australia's leading home building group, working with over 150 staff members and successfully building more than 13,000 homes over 25 years. Dale prides himself on quality workmanship and the level of professionalism shown by his staff.

A past President of the HIA (WA/Asia Legion), Dale has been recognised as a leading WA entrepreneur and has won praise for supporting industry training programs and promoting careers in the building industry.

He has also been honored with the prestigious MBA 2008 Robert Law Award and the national HIA Sir Phillip Lynch Award in recognition of outstanding service and contribution to the Australian housing industry.

Dale is an experienced media commentator, for media enquiries and more information click here.

Dean O'Rourke - General Manager

General Manager Dean O’Rourke has come a long way since he joined Dale Alcock Homes in his second year of his Carpentry & Joinery apprenticeship in 1990.

Twenty years later after progressing from Site to a Scheduling role followed by stints as a Site Manager, Construction Manager & Building Manager before taking on the role as our first ever General Manager in 2006. He also completed his Builders registration at night school at the age of 24. He has followed in Dale Alcock’s steps and is already putting something back into the industry as the President of Housing Industry Association.

His passion for providing exceptional service to clients ties in well with Dale Alcock Homes’ approach – being consistently recognised for high standards of customer care. One of the major contributing factors for this is the extent that staff go to in order to accurately measure and monitor clients levels of satisfaction.

Personally overseeing all client surveys, Dean plays a key role in our ‘Customer Service Philosophy’, implementing new procedures to ensure our Customer Service is the best it can be – and being available to converse with clients directly is part of this.

"Much of our business stems from referrals and repeat customers – we strive to make the building process as simple and straightforward as possible and recognise that good communication is essential. We have also successfully created a strong culture to guide employees towards embracing customer service as an attitude, which shapes the company’s overall vision. It is a culture that values people and loyalty and supports Dale Alcock Homes’ reputation as being a key leader in its industry."

Should you wish to contact Dean directly to discuss any issue you can do so via email: dorourke@dalealcock.com.au or call 9242 9200.