About Dale

Dale Alcock is a home-grown success story: from bricklayer to leading WA home builder.

A third generation home builder, Dale commenced his career as a bricklayer in the WA wheat belt town of Kellerberrin. He progressed to become a registered builder and at 26, founded Dale Alcock Homes.

Dale still enjoys an active role as Managing Director of Australia's leading home building group, working with over 150 staff members and successfully building more than 13,000 homes over 21 years. Dale prides himself on quality workmanship and the level of professionalism shown by his staff.

Awarded GreenSmart Professional of the Year, Dale's commitment to 'touch the earth lightly' is evidenced by the raft of cost-effective and environmentally-friendly building initiatives he and his company have introduced. Amongst many others, these include correct solar orientation to minimise east and west-facing windows, energy-efficient roof insulation, chemical-free termite treatment, solar heating, renewable pine roofing timber, and the collection and recycling of building waste.

A Past President of the Housing Industry Association, Western Australia/Asia Division, Dale currently sits on a number of boards in the private sector and is actively involved in charitable and government advisory committees.

At the 2005 HIA national housing awards, Dale was awarded the 'Sir Phillip Lynch Excellence Award' for his contributions to the Housing Industry within Australia. Dale was also awarded the prestigious MBA 2008 Robert Law Award in recognition of outstanding service and contribution of the Australian Housing Industry.

Dale has also been recognised as a leading WA entrepreneur and has won praise for supporting industry training programs and promoting careers in residential building.

Dale is an experienced media commentator with a special interest in:

People & Their Places

• Home ownership to remain affordable in WA
• Land shortage across WA and increasing land supply as a priority
• Trends for empty nesters, families and retirees
• Seachange and treechange phenomenons – a growing preference for coastal and rural lifestyles
• Real estate
• Innovation and design
• Home improvement, renovations and DIY

Training & Education

• Actively addressing the skills shortage
• Champion of most significant reforms to Western Australia’s apprenticeship system in 100 years
• Apprenticeships and traineeships – ensuring the future of the building industry
• Earn while you learn – a valid alternative to study

Housing & Environment

• Housing for the future – GreenSmart, sustainability, energy efficiency, Waterwise initiatives and chemical free termite treatments
• The drive for responsible collection and recycling of building waste

Finance & Approvals

• The world of housing finance – interest rates, stamp duty, home loans
• Getting approval – local councils on strata title and zoning

Construction Issues

• The importance of workplace safety
• Reducing crime on worksites